林书豪签约沃尔沃：林疯狂引领汽车品牌复兴？

　Although the fervor surrounding Jeremy Lin has quieted in recent weeks, Volvo is betting Linsanity isn’t over。 
　　虽然最近几周以来关于林书豪的狂热氛围似乎安静了许多，但沃尔沃汽车公司却确信林疯狂并没有偃旗息鼓。 
　　The New York Knicks star has signed a global brand endorsement contract with the automaker that will focus on the U.S., China and Chinese-language markets in Asia, the company announced Monday。 
　　沃尔沃汽车公司在周一宣布，与这位纽约尼克斯队的球星签订了一份全球品牌代言合约，主要的代言区域为美国、中国以及亚洲其他的汉语国家市场。 
　　Over the next two years, Lin will participate in the company’s corporate, advertising and marketing activities as a brand ambassador。 
　　林书豪与沃尔沃签订的合约期限为两年。在未来两年里，林书豪将以品牌大使的身份参与公司的企业、广告拍摄和市场推广等活动。 
　　"You may not immediately see the connection between me and Volvo, but both of us are striving to be better and smarter at what we do, and to do it our own way,” Lin said at a news conference. “I hope that my efforts will inspire more young people to follow their ambitions in sports and education, just like Volvo Car Corp. is designing cars around people's ambitions in life." 
　　林书豪在新闻发布会上这样表示：“你可能不会马上看到我和沃尔沃之间的联系，我们双方都会先在各自的领域努力做到更好变得更厉害。我希望我的努力可以激励更多的年轻人去追求自己的体育和学习目标，就像沃尔沃汽车公司，也是围绕着人们对生活的追求设计汽车。” 
　　It’s one of the first major endorsement deals for the 23-year-old, a former bench warmer who rose to instant superstardom after a string of blockbuster performances that helped the Knicks win seven straight games in February。 
　　这是林书豪成名后在全球范围内签署的第一份个人品牌代言合同。现年23岁的林书豪曾经是NBA的板凳球员，在二月他的轰动表现带领尼克斯拿下7连胜，他也一跃成为NBA赛场最闪耀的巨星。 
　　As Lin, a Harvard graduate who was cut from two teams before joining the Knicks, amassed countless fans around the world, many wondered whether the young star would capitalize on his newfound fame。 
　　拥有哈佛大学经济学专业背景的林书豪在尼克斯大放异彩前，还有过先后被两支球队裁掉的辛酸奋斗史。现在的林书豪在全球范围内拥有球迷无数，很多人也在考虑这位年轻巨星能否将自己近来的名气转化成经济效益。 
　　Indeed, Linsanity has fizzled a bit in recent weeks, especially after the Knicks lost six games in a row and Lin appeared to be struggling after the return of Carmelo Anthony. Since the resignation of Knicks coach Mike D’Antoni last week, the team has won its last three games。 
　　的确，最近几周以来尼克斯战绩惨淡。球队遭遇六连败，林书豪本人也由于小甜瓜的回归陷入了挣扎适应中，看起来林疯狂似乎归于平静。但在上周主帅德安东尼辞职后，尼克斯又赢了三场比赛。 
　　But Volvo executives believe Lin will have staying power. Freeman Shen, president of Volvo Cars China, called the deal “a significant moment in the history of Volvo Car Corp.'s brand rejuvenation. “For our region, Jeremy Lin is the pride of the whole Chinese population, and we are excited to work with him,” he said。 
　　沃尔沃的主管们无疑相信林疯狂还是会持久影响NBA。沃尔沃中国区董事长沈晖将此次的签约定义为“沃尔沃汽车全球品牌复兴战略中的标志性事件” 。他表示：“对于中国区来说，林书豪是所有中国人的骄傲，能够和他合作我们很兴奋。”